Home
Privacy Policy

Rite-Hite California Privacy Policy Addendum

Last Updated:12/26/25

1. Introduction

This California Privacy Policy Addendum (the “California Privacy Addendum”) supplements the information contained in Rite-Hite’s (“Rite-Hite,” “we,” “our,” or “us”) Privacy Policy and describes our collection and use of Personal Information (as defined below).

This California Privacy Addendum applies to all (i) visitors, users of our website, and (ii) employees, owners, directors, officers, or independent contractors of another company, partnership, sole proprietorship, non-profit, or government agency (a “Business Entity”) who reside in the State of California (collectively, “California Residents” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CPRA”) and any terms defined in the CPRA have the same meaning when used in this notice.

2. Scope of this California Privacy Addendum

This California Privacy Addendum applies to: (i) verbal communications or transactions between us and you as a California Resident in the context of providing a product or service to or receiving a product or service from your Business Entity (a “Business Relationship”), and (ii) information that we collect when you visit www.ritehite.com (the “Website”) and use our products and services whether provided to you online or offline (our “Products and Services”) that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household, or device (“Personal Information”).

However, publicly available information that we collect from government records and deidentified or aggregated information (when deidentified or aggregated as described in the CPRA) are not considered Personal Information, and this California Privacy Addendum does not apply to such information or to other Personal Information excluded from the scope of the CPRA.

In addition, it does not apply to employment-related Personal Information collected from our California-based employees, job applicants, contractors, or similar individuals (“Personnel”). Please contact your local human resources department if you are part of our California Personnel and would like additional information about how we process your Personal Information.

3. Information We Collect About You and How We Collect It

On the Rite-Hite website and/or as part of our Business Relationships, we collect, and over the prior twelve (12) months have collected, the following categories of Personal Information about California Residents:

Personal Information Category	Applicable Pieces of Personal Information Collected
Identifiers	a real name; business or mailing address; email address; telephone number; Internet protocol (IP) address.
Personal information categories listed in California	Name; business or mailing address; telephone number; employer name; job title.
Customer Records statue (Cal. Civ. Code § 1798.80 (e)).
Commercial information	Records of products or services purchased, obtained, or considered, or other purchasing histories or tendencies.
Internet or other similar network activity	Information on a California Resident's interaction with a website, application, or advertisement
Professional or employment-related information	Professional or employment-related information, such as a current position, employer name, work contact details.

We will not collect additional categories of Personal Information without providing you notice. As further described under To Whom Do We Sell or Share Your Personal Information, we may “sell” any categories of Personal Information for monetary or other valuable consideration, and we may “share” any categories of Personal Information for cross-context behavioral advertising.

4. Sources of Personal Information

We collect Personal Information about you from the sources described in our Privacy Policy, including:

directly from you when you provide it to us;
automatically as you navigate through our (a) Website or (b) other web-based online interfaces used as part of our Business Relationship (each, an “Online Business Interface”);
information that we create about you as part of our Business Relationship; and
from third parties, for example, your Business Entity or our other business partners.

Rite-Hite will not use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

5. Purposes for Our Collection of Your Personal Information

We collect Personal Information for the purposes described in our Privacy Policy. We otherwise only use your Personal Information as necessary to maintain the Business Relationship, including:

to provide and personalize our Website and Products and Services;
to provide California Residents with information, products, or services that they request from us;
to receive the information, products, or services that we request from your Business Entity;
to support, develop, troubleshoot, and debug our Website;
to create, maintain, customize, and secure your Business Entity’s account with us;
to create, maintain, customize, and secure our account with your Business Entity;
to process your Business Entity’s requests, purchases, transactions, and payments and prevent transactional fraud;
to make our requests, purchases, transactions, and payments to your Business Entity;
to receive notices from you related to our Business Relationship, including to receive invoices;
to provide you with notices about your Business Entity’s account, including expiration and renewal notices;
to provide you with support and to respond to your Business Entity’s inquiries, including to investigate and address your concerns and monitor and improve our responses;
to receive support from you on behalf of your Business Entity for your Business Entity’s products and services;
to carry out our obligations and enforce our rights arising from any contracts entered into between your Business Entity and us, including for billing, collection, and accounts payable processing;
in any other way we may describe when you provide the information;
to fulfill any other purpose for which you provide it; and
for any other purpose with your consent.

6. Third Parties to Whom Do We Disclose Your Personal Information for Business Purposes

In the preceding twelve (12) months, Rite-Hite has disclosed the following categories of Personal Information for one or more of the business purposes described below to the following categories of third parties:

Personal Information Category	Categories of Third Party Recipients
Identifiers.	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Personal information categories listed in California	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Customer Records statue (Cal. Civ. Code § 1798.80 (e)).	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Commercial information.	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Internet or other similar network activity.	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Professional or employment-related information	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.

We disclose your Personal Information to the categories of third parties listed above for the following business or commercial purposes:

Helping to ensure security and integrity of our products, services, and IT infrastructure to the extent the use of the Personal Information is reasonably necessary and proportionate for these purposes;
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
Providing advertising and marketing services, except for cross-context behavioral advertising, to California Residents.

In addition to the above, we may disclose any or all categories of Personal Information to any third-party (including government entities and/or law enforcement entities) as necessary to:

comply with federal, state, or local laws, or to comply with a court order or subpoena to provide information;
comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers’) believe may violate federal, state, or local law;
comply with certain government agency requests for emergency access to your Personal Information if you are at risk or danger of death or serious physical injury; or
exercise or defend legal claims.

7. To Whom Do We Sell or Share Your Personal Information

“Sale” of Your Personal Information for Monetary or Other Valuable Consideration

As noted in our Privacy Policy, we do not sell Personal Information as the term “sell” is commonly understood to require an exchange for money. However, the use of advertising and analytics cookies on our Website is considered a “sale” of Personal Information as the term “sale” is broadly defined in the CPRA to include both monetary and other valuable consideration. Using this broad definition, our “sale” is limited to our use of third-party advertising and analytics cookies and their use in providing behavioral advertising and for understanding how people use and interact with our Website. Our “sales” of your Personal Information in this matter are subject to your right to opt-out of those sales (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Information).

“Sharing” of Your Personal Information for Cross-Context Behavioral Advertising Rite-Hite may “share” your Personal Information for the purpose of cross-context behavioral advertising, subject to your right to opt-out of that sharing (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Information). Our “sharing” for the purpose of cross-context behavioral advertising would be limited to our use of third-party advertising cookies and their use in providing you cross-context behavioral advertising (i.e., advertising on other websites or in other mediums). When the recipients of your Personal Information disclosed for the purpose of cross-context behavioral advertising are also permitted to use your Personal Information to provide advertising to others, we also consider this disclosure as a “sale” for monetary or other valuable consideration under the CPRA.

In the preceding twelve (12) months, Rite-Hite has “sold” for monetary or other valuable consideration, or “shared” for the purpose of cross-context behavioral advertising, the following categories of Personal Information to the following categories of third parties:

Personal Information Category	Sold or shared	Categories of Third Party Recipients
Identifiers.	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Personal information categories listed in California	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Customer Records statue (Cal. Civ. Code § 1798.80 (e)).	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Commercial information.	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Internet or other similar network activity.	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.
Professional or employment-related information	Sold and Shared	Service Providers; advertisers and advertising networks; business partners; affiliates, parents and subsidiary organizations of Rite-Hite; social media companies; and Internet cookie information recipients, such as analytics and behavioral advertising services.

Sale or Sharing of Personal Information of Minors Under the Age of 16

We do not have any actual knowledge that we “sell” the Personal Information of minors under the age of 16 for monetary or other valuable consideration and we do not have any actual knowledge that we “share” such Personal Information for cross-context behavioral advertising without affirmative consent as required by the CPRA. More information on how minors under the age of 16 may change their choice regarding the “sale” or “sharing” of their Personal Information can be found in Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information.

8. California Resident Data Requests

The CPRA provides California residents with specific rights regarding their Personal Information. This section describes your CPRA rights and explains how to exercise those rights. You may exercise these rights yourself or through your Authorized Agent. For more information on how you or your Authorized Agent can exercise your rights, please see Exercising Your CPRA Privacy Rights.

Right to Know. You have the right to request that Rite-Hite disclose certain information to you about our collection and use of your Personal Information over the past 12 months (a “Right to Know” Request). This includes: (a) the categories of Personal Information we have collected about you; (b) the categories of sources from which that Personal Information came from; (c) our purposes for collecting this Personal Information; (d) the categories of third parties with whom we have shared your Personal Information; and (e) if we have “sold” or “shared” or disclosed your Personal Information, a list of categories of third parties to whom we “sold” or “shared” your Personal Information, and a separate list of the categories of third parties to whom we disclosed your Personal Information to. You must specifically describe if you are making a Right to Know request or a Data Portability Request. If you would like to make both a Right to Know Request and a Data Portability Request, you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know Request. You may make a Right to Know or a Data Portability Request a total of two (2) times within a 12-month period at no charge.
Access to Specific Pieces of Information (Data Portability). You also have the right to request that Rite-Hite provide you with a copy of the specific pieces of Personal Information that we have collected about you, including any Personal Information that we have created or otherwise received from a third-party about you (a “Data Portability” Request). If you make a Data Portability Request electronically, we will provide you with a copy of your Personal Information in a portable and, to the extent technically feasible, readily reusable format that allows you to transmit the Personal Information to another third-party. You must specifically describe if you are making a Right to Know Request or a Data Portability Request. If you would like to make both a Right to Know Request and a Data Portability Request, you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know request. If we are unable to disclose certain pieces of your Personal Information, we will describe generally the types of personal information that we were unable to disclose and provide you a description of the reason we are unable to disclose it. You may make a Right to Know or a Data Portability Request a total of two (2) times within a 12-month period at no charge.
Correction. You have the right to request that we correct any incorrect Personal Information about you to ensure that it is complete, accurate, and as current as possible. You may request that we correct the Personal Information we have about you as described below under Exercising Your CPRA Privacy Rights. In some cases, we may require you to provide reasonable documentation to show that the Personal Information we have about you is incorrect and what the correct Personal Information may be. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect or if the Personal Information is subject to another exception under the CPRA. ·
Deletion. You have the right to request that Rite-Hite delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your California Resident Request (see Exercising Your CPRA Privacy Rights), we will delete your Personal Information from our records, unless an exception applies pursuant to the CPRA. Some exceptions to your right to delete include, but are not limited to, if we are required to retain your Personal Information to complete the transaction or provide you the goods and services for which we collected the Personal Information or otherwise perform under our contract with you, to detect security incidents or protect against other malicious activities, and to comply with legal obligations. We may also retain your Personal Information for other internal and lawful uses that are compatible with the context in which we collected it.
Non-Discrimination. We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CPRA, we will not do any of the following as a result of you exercising your CPRA rights: (a) deny you goods or services; (b) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (c) provide you a different level or quality of goods or services; or (d) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your CPRA Privacy Rights

To exercise the rights described above, please submit a request (a “California Resident Request”) to us by either:

Calling us at 800-456-0600; or
Emailing us at Info@ritehite.com
Online Form: https://www.ritehite.com/en/am/contact

You may also use an authorized agent to exercise your rights on your behalf. If you wish to use an authorized agent, we require that your authorized agent provides written proof to us that he or she is authorized to act on your behalf, and we may also require your authorized agent to verify his or her own identity. To submit a request to Rite-Hite on behalf of another person as an Authorized Agent, please utilize the methods identified above. If you fail to make your California Resident Request in accordance with the ways described above, we may either treat your request as if it had been submitted with our methods described above or provide you with information on how to submit the request or remedy any deficiencies with your request.

Only you, or your Authorized Agent that you authorize to act on your behalf, may make a California Resident Request related to your Personal Information. To designate an Authorized Agent, see Authorized Agents below.

All Privacy Requests must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an Authorized Agent of such a person.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm which Personal Information relates to you or the individual for whom you are making the request as their Authorized Agent.

Making a California Resident Request does not require you to create an account with us.

We will only use Personal Information provided in a California Resident Request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information.

Authorized Agents

You may authorize your agent to exercise your rights under the CPRA on your behalf by providing them with written authorization or with power of attorney to exercise your rights in accordance with applicable laws (an “Authorized Agent”). We may request that your Authorized Agent submit proof of identity and that they have been authorized exercise your rights on your behalf. We may deny a request from your Authorized Agent to exercise your rights on your behalf if they fail to submit adequate proof of identity or adequate proof that they have the authority to exercise your rights.

9. Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information

“Sale” of Your Personal Information

If you are 16 years of age or older, you have the right to direct us to not sell your Personal Information for monetary or other valuable consideration at any time (the “right to opt-out”). We do not sell the Personal Information of California Residents we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the California Resident who is between 13 and 16 years of age, or the parent or guardian of a California Resident less than 13 years of age. California Residents who opt-in to Personal Information sales may opt-out of future sales at any time.

“Sharing” of Your Personal Information

If you are 16 years of age or older, you have the right to direct us to not share your Personal Information for the purposes of cross-context behavioral advertising, which is showing advertising on other websites or other media based on your browsing history with our Website (the “right to opt-out”). We do not share the Personal Information of California Residents we actually know are less than 16 years of age for this purpose, unless we receive affirmative authorization from either the California Resident who is between 13 and 16 years of age, or the parent or guardian of a Consumer less than 13 years of age. California Residents who opt-in to our sharing of Personal Information for these purposes may opt-out of future such sharing at any time.

How You May Opt-Out of Our Sale or Sharing of Your Personal Information

If applicable, you (or your Authorized Agent) may exercise the right to opt-out of the “sale” of your Personal Information for monetary or other valuable consideration and of “sharing” of your Personal Information for the purposes of cross-context behavioral advertising by:

Adjusting your cookie preferences by using the “Cookies” link in the footer of our Website, or by setting your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Website. You can find more information about cookies at http://www.allaboutcookies.org.
Using our Opt-Out button, you may exercise this right at any time by clicking the ‘Do Not Sell or Share My Personal Information’ link below or in the footer of our Website:

Do Not Sell or Share My Personal Information

Global Privacy Control, you may also exercise your right to opt-out of the “sale” or “sharing” of your Personal Information by enabling the privacy control signal on your browser, if your browser supports it. For more information on how to configure your browser to send this signal, please see https://globalprivacycontrol.org.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize our “sale” and “sharing” of your Personal Information. However, you may change your mind and opt back into the “sale” and “sharing” of Personal Information at any time by using the “Cookies” link in the footer of our Website.

10. Your Choices Regarding our Use and Disclosure of Your Sensitive Personal Information We do not collect any Sensitive Personal Information.

11. Personal Information Retention Periods

We will keep your Personal Information for no longer than is necessary for the purpose(s) it was provided for. Further details of the periods for which we retain Personal Information are available on request. However, we may retain any or all categories of Personal Information when your information is subject to one of the following exceptions:

When stored in our backup and disaster recovery systems. Your Personal Information will be deleted when the backup media your Personal Information is stored on expires or when our disaster recovery systems are updated;
When necessary for us to exercise or defend legal claims;
When necessary to comply with a legal obligation; or
When necessary to help ensure the security and integrity of our Website and IT systems.

12. Changes to This California Privacy Addendum

Rite-Hite reserves the right to amend this California Privacy Addendum at our discretion and at any time. When we make changes to this California Privacy Addendum, we will post the updated addendum on the Website and update the addendum’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

13. Contact Information

If you have any questions or comments about this California Privacy Addendum, the ways in which Rite-Hite collects and uses your information described above and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 800-456-0600

Email: Info@ritehite.com

Postal Address: Rite-Hite

195 S. Rite-Hite Way

Milwaukee, WI 53204-1195

improving industrial safety, security and productivity worldwide THROUGH QUALITY AND INNOVATION

Contact Us

Contact Us

Contact Us

Rite-Hite California Privacy Policy Addendum

improving industrial safety, security and productivity worldwide THROUGH QUALITY AND INNOVATION